Drinks conglomerate Diageo has taken Bushmills Irish whiskey out of its drinks cabinet to gain full control of Don Julio tequila from the Mexican company Casa Cuervo. Sales have also been rising in the UK, where the drink is slowly shedding its reputation as a cheap drink downed as shots by students with lick of salt, a wedge of lime and a grimace.
Celebrities from George Clooney to Justin Timberlake have launched upmarket tequila brands. Just 10, nine-litre cases of DeLeon were sold last year.
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Bushmills is named for the mills that made the barley and the River Bush, which remains the water source to cut our whiskey to proof today.
First to do it. Second to none. Triple distilled. In the s, the Crown imposed a tax on those distilling in Ireland through a tax on barley. That tax, however, forever changed Irish whiskey, as almost every Irish whiskey distillery began substituting corn or other more inferior grains for barley. To this day, the biggest and most infamous Irish blended whiskeys use only corn. Not Bushmills.
Bushmills continues to distill malted barley and is the only Irish distillery time still using malted barley in all its whiskeys.
In , a disastrous fire destroyed nearly all The Old Bushmills Distillery. On the doorstep of destruction, we did what the people of Bushmills always do. We got back to work. We defiantly rebuilt bigger and better than ever. Renewing our vow to our craft and proving our resilience, we went on to win the only gold medal for whiskey at the Paris Expo, once again affirming our credentials as a great whiskey of the world.
The U.
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