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These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. Necessary Necessary. On Thursday, Warrington Wolves became the first professional rugby league club in the world to launch a range of non-fungible tokens NFTs - unique digital artworks secured by blockchain - featuring star half-back George Williams in the style of the old trading cards.
Strictly limited to seven and each coming with a personalised video message and physical framed Wolves shirt signed by the England international, this marks a move into a digital space which Warrington chief executive Karl Fitzpatrick believes is vital to both the club and sport engaging a younger audience.
Two different factors alerted Fitzpatrick to the potential of NFTs. The first was reading an article earlier this year on how the National Basketball Association in the USA have embraced them, and the second came from a meeting with Matchroom Sport supremo Barry Hearn where the first question the former Salford full-back was asked was 'what is the Wolves' NFT strategy?
At the same time, Williams had started to do his own research into the potential of blockchain technology following a conversation with a friend with an interest in NFTs and cryptocurrency - and had come to believe it was something both he and the club should be involved with. It's pretty new to me, but I'm pleased it's gone ahead, and we're the first club and I'm the first player in the sport.
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